Privacy Policy

Chicken Rush is committed to protecting your privacy and being transparent about how we collect, use, and store your information. This policy explains what we collect, why we collect it, and how we handle your data.

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1. 📥 What We Collect

We may collect and process the following data:

• Name and email address (for bookings, registrations, and communication)
• Company name and phone number (if provided)
• Game location data (including game area, starting point, end point)
• Photos and videos submitted by players during gameplay
• Live player location (while playing the game)
• Analytics data (via cookies and tools like Google Analytics and Microsoft Clarity)
• Ad click IDs (added to the link when you arrive from one of our Google ads)

2. 🍪 Cookies & Tracking Tools

We use cookies and similar tracking technologies to:

• Understand how our website is used (Google Analytics, Microsoft Clarity)
• Improve site performance and user experience
• Measure how well our Google ads are working

You can change your choice at any time using the Cookie Preferences link at the bottom of every page, or block cookies in your browser settings.

3. 📈 Advertising & Measurement

We run ads on Google. When you click one and then send us an enquiry, we share a small amount of information with Google so we can see which ads are actually working.

What we share:

• The click ID that Google adds to the link when you arrive from one of our ads
• The date of your enquiry, plus an estimated value we place on it based on the size of the group
• If you’ve accepted cookies: your email address and phone number, scrambled (hashed) before they’re sent so Google can’t read them directly

What we don’t share: your name, your message, or any other details of your enquiry.

Google does this as our data processor, under the Google Ads Data Processing Terms. That means it only uses the information for what we’ve asked it to do. Your data may be processed outside the UK, with appropriate safeguards in place.

We rely on your consent (given through our cookie banner) for anything collected by our website’s advertising tags, and on our legitimate interest in measuring our advertising for the click ID and enquiry details we send afterwards. You can withdraw consent at any time via Cookie Preferences, or object to the rest by emailing [email protected].

4. 📧 Marketing & Communication

We may contact you via email or SMS if:

• You’ve booked or attended a Chicken Rush game
• You’ve registered for a Chicken Rush event or promo (e.g. Pub Hunt)
• You’ve expressed interest in playing

You may receive:

• Game updates and reminders
• New feature announcements
• Event invitations and offers

We do not currently require opt-in for these communications, but every email includes an unsubscribe link.

5. 💳 Payments

All payments are securely handled via Stripe. We do not store credit card details on our servers. We may store:

• Payment intent ID
• Amount paid
• Booking metadata (e.g. name, email, group size)

6. 📸 Photos, Videos & Consent

Photos and videos submitted during games may be used for marketing and social media. We typically avoid sharing content from private corporate bookings without prior permission.

If you don’t want your image or footage to be used, contact us at [email protected].

7. 🌍 Where Your Data Goes

We use trusted third-party tools to run our business. This may include data storage or processing outside the UK:

• Google (Analytics and Ads)
• Stripe (Payments)
• SendGrid (Emails)
• Typeform (Form submissions)
• DigitalOcean (Server + file storage in London region)

We ensure all providers comply with data protection standards (e.g. UK GDPR).

8. 🔐 Data Protection & Retention

We take steps to keep your data secure:

• Access is restricted to necessary staff
• Servers are hosted in secure environments
• Data is retained only as long as necessary for the purposes above

9. 🔄 Your Rights

You can request:

• To view the personal data we hold on you
• To update or correct your info
• To delete your data (unless we have a legal reason to retain it)

Email us at [email protected] to make a request.

10. 📬 Contact Us

Have questions about this policy or your data? Email: [email protected]

11. 🛠️ Policy Updates

This policy may be updated from time to time. We’ll post updates on our website with a clear effective date.

By using our website, booking a game, or playing Chicken Rush, you agree to this Privacy Policy.