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Case study · Brighton · 4 August 2026
An international MBA cohort, aged 25-39, needed a fun activity that would get everyone involved. We put on the ultimate icebreaker to kick it all off.
300
players, one game
300
Players
30
Colour-coded teams
8
Chicken Rush crew
2hrs
Hunt duration
The cohort had a lunch booked on Brighton seafront and an afternoon to fill. The organisers were blunt about the problem: 300 people, a lot of them still strangers, and the usual risk that everyone drifts back to the six people they already know.
They also had constraints that rule out most activities at this size. No venue in Brighton holds 300 people doing something active. Splitting into ten separate activities would defeat the point. And whatever happened had to start straight off the back of lunch, with no long coach transfer or kit handout eating the afternoon.
So we used the city as the venue. Every pub, lane and stretch of seafront in central Brighton became the game board — and the whole cohort played the same game at the same time.
Brighton · 4 August 2026
From the end of their lunch to the final venue, in under three hours.
13:45 — 14:10
The cohort's lunch was still running and the organisers wanted people mingling, not queuing. So we stayed deliberately invisible: crew circulating, signs low-key, players registering on their own phones in a few seconds each. No desk, no lanyards, no queue of 300.
14:10 — 14:30
Then we flipped it. Speakers on, host up front, and 300 people got sorted into colour-coded teams and briefed in one go. Each crew member was "buddied" to specific team colours — their job was to make sure every single person in those teams was registered, in the game, and had actually found their teammates before the whistle.
14:30
Two Chickens hid somewhere in central Brighton. On every player's phone, a circle appeared over the city — and started shrinking. Teams could burn a reveal to see the exact hiding spot for three seconds. Most saved it. A few panicked and used it in the first ten minutes.
14:30 — 16:20
Scattered across the city were our decoys — crew in disguise running live challenges. One pair ran a 30-second category speed round; another ran a nerve-shredding higher-or-lower card game where one wrong call cost you the lot. Teams also picked up weapons and power-ups from nests on the map to sabotage each other. Every submission came back to our scoring base and got graded live.
16:20 — 16:30
The circle closed, the Chicken was found, and 300 people converged on the final venue within minutes of each other — which is the whole trick. The game doesn't just end, it deposits the entire cohort into one room, buzzing, mid-argument about who cheated. That's where the actual mixing happens.
Most team-building activities quietly break somewhere between 50 and 100 people. Here's what we build differently for groups this size — and what we'd bring to yours.
📶
We check mobile data speeds on site before anything starts. The game is built to stay playable on a congested network, and we brief crew on a fallback plan before a single player registers — so a bad signal never becomes a broken afternoon.
🎨
Every crew member owns specific team colours. At 300 players nobody can watch everyone, so we cut the crowd into chunks small enough that each one has a named human responsible for it. Nobody gets lost, nobody stands around confused.
⚡
Players join on their own phones by scanning a code. No kit to hand out, no sign-in desk, no 40-minute bottleneck. It's the single biggest reason large hunts start on time when large activities usually don't.
🏙️
No room hire big enough? Doesn't matter. We only need a start point and an end point — the two hours in between happen across the whole city centre. That removes the single hardest constraint on booking a big group activity.
🎯
Challenge submissions are graded by a scoring team as they land, so the leaderboard is live all afternoon and the winners are known the second the game ends. No "we'll email you the results next week".
📸
Our photographer roams with the decoys, so they're already where the action is. The cohort got a full photo album — including the group shot and the winners at the final venue — rather than a handful of phone snaps.
We've run games for 4 people and for 300. Tell us the city, the date and the headcount, and we'll come back with a plan — including venue finding for the start and finish.
Planning something festive? See our Christmas party hunts.
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